Cita APA (7th ed.)

Tempest, A., & Djolakian, L. (1998). The Butterfly Customer : Capturing the Loyalty of Today’s Elusive Consumer, Susan M. O’Dell & Koan A. Pajunen. John Wiley and Sons Canada, 1997, 264 pages, ISBN : 0-471-64197-9.

Cita Chicago (17th ed.)

Tempest, Alastair, i Laurence Djolakian. The Butterfly Customer : Capturing the Loyalty of Today’s Elusive Consumer, Susan M. O’Dell & Koan A. Pajunen. John Wiley and Sons Canada, 1997, 264 Pages, ISBN : 0-471-64197-9. 1998.

Cita MLA (8th ed.)

Tempest, Alastair, i Laurence Djolakian. The Butterfly Customer : Capturing the Loyalty of Today’s Elusive Consumer, Susan M. O’Dell & Koan A. Pajunen. John Wiley and Sons Canada, 1997, 264 Pages, ISBN : 0-471-64197-9. 1998.