The SAGE handbook of marketing ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...
Enregistré dans:
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| Andre forfattere: | , , |
| Format: | Livre numérique |
| Sprog: | Anglais |
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London ; Thousand Oaks, California :
SAGE Publications
2020.
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| Fag: | |
| Online adgang: | Accès Université Orléans et IFPM |
| Kommentar: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781529736786.jpg Titre provenant de la page de titre du document numérique La pagination de l'édition imprimée correspondante est de 576 p. Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • The SAGE handbook of marketing ethics, edited by Lynne Eagel, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor, 2021, London, SAGE Publications, 1 vol. (XVIII-552 p.), 978-1-5297-0929-2 |
Indholdsfortegnelse:
- Part I. Foundations of marketing ethics