The SAGE handbook of marketing ethics
The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the...
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| Autor principal: | |
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| Altres autors: | , , |
| Format: | Livre numérique |
| Idioma: | Anglais |
| Publicat: |
London ; Thousand Oaks, California :
SAGE Publications
2020.
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| Matèries: | |
| Accés en línia: | Accès Université Orléans et IFPM |
| Nota: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781529736786.jpg Titre provenant de la page de titre du document numérique La pagination de l'édition imprimée correspondante est de 576 p. Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • The SAGE handbook of marketing ethics, edited by Lynne Eagel, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor, 2021, London, SAGE Publications, 1 vol. (XVIII-552 p.), 978-1-5297-0929-2 |
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| 020 | |a 9781529736786 | ||
| 041 | 0 | |a eng | |
| 082 | |a 174.4 | ||
| 100 | 1 | |a Eagle, Lynne. | |
| 245 | 1 | 0 | |a The SAGE handbook of marketing ethics |c edited by Lynne Eagel, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor. |
| 260 | |a London ; |a Thousand Oaks, California : |b SAGE Publications, |c 2020. | ||
| 500 | |a Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781529736786.jpg | ||
| 500 | |a Titre provenant de la page de titre du document numérique | ||
| 500 | |a La pagination de l'édition imprimée correspondante est de 576 p. | ||
| 500 | |a Cyberlibris (ScholarVox) corpus sciences économiques et gestion | ||
| 505 | 1 | |a Part I. Foundations of marketing ethics | |
| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris | ||
| 520 | |a The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. | ||
| 538 | |a Configuration requise : navigateur internet | ||
| 650 | |a Marketing |x Aspect moral | ||
| 700 | 1 | |a De Pelsmacker, Patrick, |d 1957- |4 edt | |
| 700 | 1 | |a Taylor, Charles R., |d 1961- |4 edt | |
| 700 | 1 | |a Dahl, Stephan. |4 edt | |
| 776 | 0 | |0 255809050 |t The SAGE handbook of marketing ethics |f edited by Lynne Eagel, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor |d 2021 |c London |n SAGE Publications |p 1 vol. (XVIII-552 p.) |z 978-1-5297-0929-2 | |
| 856 | 4 | |5 452349901:761295151 |u https://ezproxy.univ-orleans.fr/login?qurl=https://univ.scholarvox.com/book/88933870 |z Accès Université Orléans et IFPM | |
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