Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researcher...
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| Main Author: | |
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| Other Authors: | , |
| Format: | Livre numérique |
| Language: | Anglais |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler
[20..].
Cham : Springer Nature |
| Series: | EAA Series
European Advertising Academy |
| Online Access: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Note: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Advances in Advertising Research (Vol. IV), Texte imprimé, 9783658023645 |
Table of Contents:
- The Roles of Advertising The Faces of Advertising Reception of Advertising Perceptions of Advertising