Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing
In this book the authors describe their original research on the potential of both standard and high-resolution electroencephalography (EEG) for analyzing brain activity in response to TV advertising. When engineering techniques, neuroscience concepts and marketing stimuli converge in one research f...
Enregistré dans:
| Auteurs principaux: | , , , |
|---|---|
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
[20..].
Cham : Springer Nature |
| Édition: | 1st ed. 2013. |
| Collection: | Biosystems & Biorobotics
3 |
| Accès en ligne: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Note: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni, Berlin, Springer, 2013, 1 vol. (xvii, 136 pages), Biosystems & biorobotics, 978-3-642-38063-1 • Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing, Texte imprimé, 9783642380655 • Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing, Texte imprimé, 9783642436765 • Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing, Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni, Berlin, Springer, 2013, 1 vol. (xvii, 136 pages), Biosystems & biorobotics, 978-3-642-38063-1 |
Table des matières:
- How Marketing meets Neuroscience Neuronal responses to TV commercials Neuromarketing and society Why use neuroelectrical brain imaging for marketing?