Electronic Business and Marketing : New Trends on its Process and Applications
Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic con...
Gardado en:
| Autor Principal: | |
|---|---|
| Outros autores: | |
| Formato: | Livre numérique |
| Idioma: | Anglais |
| Publicado: |
Berlin, Heidelberg :
Springer Berlin Heidelberg
[20..].
Cham : Springer Nature |
| Edición: | 1st ed. 2013. |
| Series: | Studies in Computational Intelligence
484 |
| Acceso en liña: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Nota: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Electronic Business and Marketing, Texte imprimé, 9783642379314 • Electronic Business and Marketing, Texte imprimé, 9783642428272 • Electronic Business and Marketing, Texte imprimé, 9783642379338 • Electronic Business and Marketing, Texte imprimé, 9783642379314 |
Table des matières:
- Towards New Generation E-Business and Marketing Results of CRM Adoption in Large Companies in Portugal The Effectiveness of a New Product Coordinator in Market Access for a Semiconductor Venture POST-VIA: Develop Individualized Marketing Strategies for Tourists A Help Desk Support System based on Relationship between Inquiries and Responses The Impact of Advertising in Emergent Economic Context: A System Dynamics Simulation Approach Using Caching Techniques to Improve the Performance of Rule-based Inference Applications in Semantic Technologies Influence of Users' Perceived Compatibility and their Prior Experience on B2C e-Commerce Acceptance Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model Social Media Networker: A New Profile for a New Market Context-aware Advertising in Pervasive Computing Environment Towards Early Detections of the Bad Debt Customers among the Mail Order Industry