Product research : the art and science behind successful product launches
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...
Gardado en:
| Outros autores: | , |
|---|---|
| Formato: | Livre numérique |
| Idioma: | Anglais |
| Publicado: |
Dordrecht :
Springer Netherlands
[20..].
Cham : Springer Nature |
| Acceso en liña: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Nota: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Product Research, Texte imprimé, 9789048128594 |
Table des matières:
- Innovation and information sharing in product design Improving Intuition in Product Development Decisions Design Creativity Research User Experience-Driven Wireless Services Development Integrating Distributed Design Information in Decision-Based Design Decision making in engineering design The Mathematics of Prediction An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems Role of Robust Engineering in Product Development Distributed Collaborative Designs: Challenges and Opportunities Customer driven product definition Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process A Practitioner s Perspective A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era Quantitative methods for product planning A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study Project Risk Modelling and Assessment in New Product Development Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models Two Period Product Choice Models for Commercial Vehicles