Product research : the art and science behind successful product launches
New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers ha...
Enregistré dans:
| 其他作者: | , |
|---|---|
| 格式: | Livre numérique |
| 語言: | Anglais |
| 出版: |
Dordrecht :
Springer Netherlands
[20..].
Cham : Springer Nature |
| 在線閱讀: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| 提示: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Product Research, Texte imprimé, 9789048128594 |
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| 245 | 0 | 0 | |a Product research : |b the art and science behind successful product launches |c edited by N. R. Srinivasa Raghavan, John A. Cafeo. |
| 260 | |a Dordrecht : |b Springer Netherlands. | ||
| 260 | |a Cham : |b Springer Nature, |c [20..]. | ||
| 500 | |a Archives Springer e-books (Licence nationale) | ||
| 500 | |a Archives Springer e-books (Licence nationale) | ||
| 505 | 1 | |a Innovation and information sharing in product design Improving Intuition in Product Development Decisions Design Creativity Research User Experience-Driven Wireless Services Development Integrating Distributed Design Information in Decision-Based Design Decision making in engineering design The Mathematics of Prediction An Exploratory Study of Simulated Decision-Making in Preliminary Vehicle Design Dempster-Shafer Theory in the Analysis and Design of Uncertain Engineering Systems Role of Robust Engineering in Product Development Distributed Collaborative Designs: Challenges and Opportunities Customer driven product definition Challenges in Integrating Voice of the Customer in Advanced Vehicle Development Process A Practitioner s Perspective A Statistical Framework for Obtaining Weights in Multiple Criteria Evaluation of Voices of Customer Text Mining of Internet Content: The Bridge Connecting Product Research with Customers in the Digital Era Quantitative methods for product planning A Combined QFD and Fuzzy Integer Programming Framework to Determine Attribute Levels for Conjoint Study Project Risk Modelling and Assessment in New Product Development Towards Prediction of Nonlinear and Nonstationary Evolution of Customer Preferences Using Local Markov Models Two Period Product Choice Models for Commercial Vehicles | |
| 506 | |a Accès en ligne pour les établissements français bénéficiaires des licences nationales | ||
| 506 | |a Accès soumis à abonnement pour tout autre établissement | ||
| 506 | |a Conditions particulières de réutilisation pour les bénéficiaires des licences nationales. https://www.licencesnationales.fr/springer-nature-ebooks-contrat-licence-ln-2017 | ||
| 520 | |a New product development is a highly creative exercise, often involving an interdisciplinary decision making and execution process. This book is a compendium of research articles on various issues concerning product research, written by research scholars both from academia and industry. The papers have been divided into four main parts. The first part is on innovation and information sharing in product design. The second part deals with decision making in engineering design. The third part treats customer driven product definition, and the last part brings together articles on quantitative methods for product planning | ||
| 700 | 1 | |a Srinivasa Raghavan, N. R. |4 pbd | |
| 700 | 1 | |a Cafeo, John A. |4 pbd | |
| 776 | 0 | |t Product Research |b Texte imprimé |z 9789048128594 | |
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