Technology Acceptance of Connected Services in the Automotive Industry
Telematics in the automotive industry are the most popular example of Connected Services. But despite their implementation in several million of vehicles worldwide, there has only been little consideration in research. Clemens Hiraoka analyzes the entire customer lifecycle from awareness, acceptance...
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Livre numérique |
| Idioma: | Anglais |
| Publicat: |
Wiesbaden :
Gabler Verlag
[20..].
Cham : Springer Nature |
| Edició: | 1st ed. 2009. |
| Col·lecció: | Applied Marketing Science / Angewandte Marketingforschung
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| Accés en línia: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Nota: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Technology Acceptance of Connected Services in the Automotive Industry, Texte imprimé, 9783834918703 • Technology Acceptance of Connected Services in the Automotive Industry, Texte imprimé, 9783834918703 |
Taula de continguts:
- to Connected Services Scoping the research focus through theoretical foundations Experiencing Connected Services in the automotive industry Forming the conceptual framework into a research model Winning insights from quantitative data analysis Developing Connected Services today and tomorrow