Value driven product planning and systems engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...
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| Glavni autori: | , |
|---|---|
| Format: | Livre numérique |
| Jezik: | Anglais |
| Izdano: |
London :
Springer London
2007.
Cham : Springer Nature |
| Online pristup: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Bilješka: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781849966887 • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781848006614 • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781846289644 |
Sadržaj:
- Customer Value: A Key Financial Metric
- Assessing Value Using Surveys
- Analyzing Stated Choice Surveys
- Product Planning and Systems Engineering
- Value Speculation in a Stock s Price
- Simulated Survey of Boston to Los Angeles Flights
- Analysis of a Multinomial Stated Choice Survey
- The Market for Hybrid and Diesel Mid-sized Sedans
- Revealed Values: Minivan Trends
- Effect of Market Dilution When Value Differs between Competitors
- Value of Interior Noise in a Luxury Automobile
- Quantifying the Trade-off between Acceleration Performance and Fuel Economy
- Value of Mustang Options
- Simulated Survey of Choice between Auto and Transit Bus Modes
- Assessing Relative Brand Value
- Value and Cost Benchmarking a Yogurt Market.