Value driven product planning and systems engineering
Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...
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| Auteurs principaux: | Cook, Harry E., Wissmann, Luke A. (Auteur) |
|---|---|
| Format: | Livre numérique |
| Jezik: | Anglais |
| Izdano: |
London :
Springer London
2007.
Cham : Springer Nature |
| Online dostop: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Sporočilo: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781849966887 • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781848006614 • Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781846289644 |
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