Value driven product planning and systems engineering

Engineers and scientists often need to sell an innovative idea for a new product or a new product improvement to top management. Sometimes their tendency is to focus on the "WOW!" of the new technology at the expense of making a convincing business case. When the new technology represents...

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Bibliografske podrobnosti
Auteurs principaux: Cook, Harry E., Wissmann, Luke A. (Auteur)
Format: Livre numérique
Jezik:Anglais
Izdano: London : Springer London 2007.
Cham : Springer Nature
Online dostop:Accès sur la plateforme de l'éditeur
Accès sur la plateforme Istex
Accès Université d'Orléans
Accès INSA CVL
Sporočilo: Archives Springer e-books (Licence nationale)
Archives Springer e-books (Licence nationale)
Autres localisations: Voir dans le Sudoc
Edition sous un autre format:• Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781849966887
• Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781848006614
• Value Driven Product Planning and Systems Engineering, Texte imprimé, 9781846289644

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