Campaigning on Facebook in the 2019 European Parliament election : informing, interacting with, and mobilising voters

"This remarkable book is the outcome of an international collaborative endeavour. It clearly shows that social networks have finally become an integral part of European election campaigns. With its careful methodological design, the study impressively demonstrates the particular value of cross-...

Deskribapen osoa

Gorde:
Xehetasun bibliografikoak
Egile nagusia: Haßler, Jörg
Beste egile batzuk: Magin, Melanie (Argitalpenaren zuzendaria), Rußmann, Uta, 19..- (Argitalpenaren zuzendaria), Fenoll, Vicente (Argitalpenaren zuzendaria)
Formatua: Livre numérique
Hizkuntza:Anglais
Argitaratua: Cham : Springer International Publishing [20..].
Cham : Springer Nature
Saila:Political campaigning and communication
Gaiak:
Sarrera elektronikoa:Accès sur la plateforme Springer
Accès Université d'Orléans
Oharra: Springer e-books science politique (Licence nationale)
Autres localisations: Voir dans le Sudoc
Aurkibidea:
  • 1. Campaigning for Strasbourg on Facebook: introduction to a 12-country comparison on parties' Facebook campaigns in the 2019 European Parliament election
  • 2. Social media as a campaigning tool in elections: theoretical considerations and state of research
  • 3. Analysing European Parliament election campaigns across 12 countries: a computer-enhanced content analysis approach
  • 4. With greetings from Ibiza: The 2019 EP election in Austria
  • 5. A day off during the 2019 folketing election campaign: political parties' use of Facebook in the EP election in Denmark
  • 6. France: Parties' communication strategies after the 2017 earthquake
  • 7. European issues, but national campaigning of German parties
  • 8. Same strategy, but different content. Hungarian parties' Facebook campaign during the 2019 EP election
  • 9. When nothing happened but much changed: how political parties in Ireland used Facebook in the 2019 EP election campaign
  • 10. The 2019 EP election in Italy: a 'titanic' victory for Salvini's League
  • 11. It is only a drill: the 2019 EP election campaign on Facebook in Poland as a testing ground before the autumn parliamentary elections
  • 12. Romania: Internal affairs set the agenda of the 2019 EP election campaign
  • 13. Spain and Facebook in the 2019 EP election campaign
  • 14. Sceptical Sweden: right-wingers dominate, traditional campaigning permeates during the 2019 EP election
  • 15. The UK: The Post-Brexit, ghost election
  • 16. European party groups: transnational continuation or complement of European national parties?
  • 17. Populism on Facebook
  • 18. Political advertising on Facebook
  • Part IV: Conclusion
  • 19. Information greater than mobilisation greater than interaction: contours of a Pan-European style of social media campaigning.
  • Part I: Framework
  • Part II: The European Election campaign 2019 in 12 European countries: country analyses
  • Part III: The European election campaign 2019 in 12 European countries: focused analyses