The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing
"This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success--regardless of where their marketing organization is in the process. The book is also a call to action for marketing leaders to confront and decide how they will...
Zapisane w:
| Główni autorzy: | , |
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| Format: | Livre numérique |
| Język: | Anglais |
| Wydane: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press
2021.
Redwood City, CA : Stanford University Press 2021. |
| Hasła przedmiotowe: | |
| Dostęp online: | Accès Université Orléans et IFPM |
| Komentarz: |
Notice rédigée d'après la consulation, 2021-11-24 Titre provenant de la page de titre du document numérisé Reproduction numérique de l'édition de Stanford : Stanford Business Books, 2021 La pagination de l'édition imprimée correspondante est de : 250 pages Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Venkatesan, Rajkumar. AI marketing canvas., Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2021 |
Spis treści:
- The challenge and the solution. The marketer's challenge today The AI marketing canvas : a strategic path forward for marketers Navigating this book AI and marketing essentials. Networks and nodes The customer relationship moments mental model What are artificial intelligence and machine learning? The AI marketing canvas : five stages of AI and machine learning in marketing. Elements of the AI marketing canvas Stage 1 : foundation Stage 2 : experimentation Stage 3 : expansion Stage 4 : transformation Stage 5 : monetization Putting it all together : Starbucks Implementation. Managing change Getting started A call to action