American firms in Europe : strategy, identity, perception and performance, 1880-1980
The processes of the Americanisation of Europe and the moves of American firms abroad have been already well studied. But the very expansion of American firms in Europe still lacked a comprehensive survey. This book gathered two dozen academics at the European level, which paving the way to comparis...
Gardado en:
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| Formato: | Livre numérique |
| Idioma: | Anglais |
| Publicado: |
[Genève] :
Librairie Droz
2015.
Paris : Cairn |
| Series: | Publications du Centre d'histoire économique internationale
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| Sujets: | |
| Acceso en liña: | Accès Université Orléans et IFPM |
| Nota: |
Ecran-titre en français, textes et résumé en anglais CAIRN (ebooks) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • American firms in Europe, strategy, identity, perception and performance, 1880-1980, Hubert Bonin & Ferry de Goey, eds., Genève, Droz, 2009, 1 volume (699 pages), Publications d'histoire économique et sociale internationale, 978-2-600-01259-1 |