Narrative and numbers : the value of stories in business

How can a company that has never turned a profit have a multibillion dollar valuation? Why do some start-ups attract large investments while others do not? Aswath Damodaran, finance professor and experienced investor, argues that the power of story drives corporate value, adding substance to numbers...

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Bibliographic Details
Main Author: Damodaran, Aswath, 1957-
Format: Livre numérique
Language:Anglais
Published: New York, NY : Columbia University Press [2017].
Subjects:
Online Access:Accès Université Orléans et IFPM
Note: Description based on online resource; title from PDF title page (publisher's Web site, viewed Feb. 24, 2017)
La pagination de l'édition imprimée correspondante est de 296 p.
Cyberlibris (ScholarVox) corpus sciences économiques et gestion
Autres localisations: Voir dans le Sudoc

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