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01144nam a22002897a 4500 |
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911206s1991 xxg ||| |||| 00| 0 fre d |
| 009 |
PPN002481901 |
| 020 |
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|a 2857900678 (br.) :
|c 250 F
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| 024 |
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|a 9782857900672
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| 037 |
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|a 9782857900672
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| 041 |
1 |
|
|a fre
|h eng
|
| 080 |
|
|
|a 65
|
| 082 |
|
|
|a 650
|
| 100 |
1 |
|
|a Rapp, Stan.
|
| 245 |
1 |
0 |
|a La métamorphose du marketing :
|b ou comment gagner sur vos marchés en maîtrisant la relation avec le consommateur
|c Stan Rapp, Tom Collins ; trad. française de Fabienne Malfait-Duvillier.
|
| 260 |
|
|
|a Paris :
|b Publi-Union,
|c 1991
|e (61-Alençon) :
|f (Normandie impr.).
|
| 300 |
|
|
|a 395 p ;
|c 24 cm.
|
| 500 |
|
|
|a Trad. de : The great marketing turnaround. The age of individual and how to profit from it
|
| 504 |
|
|
|a Index
|
| 650 |
|
|
|a Publicité
|
| 650 |
|
|
|a Ventes
|x Promotion
|
| 650 |
|
|
|a Marketing
|
| 700 |
1 |
|
|a Lutz, John,
|d 1939-
|4 aut
|
| 700 |
1 |
|
|a Malfait-Duvillier, Fabienne.
|4 trl
|
| 765 |
0 |
|
|t The great marketing turnaround
|
| 997 |
|
|
|0 77940
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS1165
|
