The four : the hidden DNA of Amazon, Apple, Facebook, and Google
For all that's been written about Amazon, Apple, Facebook and Google over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four...
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| Autor principal: | |
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| Formato: | Livre papier |
| Lenguaje: | Anglais |
| Publicado: |
London :
Corgi Books
2018.
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| Materias: | |
| Autres localisations: | Voir dans le Sudoc |
| LEADER | 01693nam a22003017a 4500 | ||
|---|---|---|---|
| 001 | 684152 | ||
| 008 | 181005t20182017xxg ||| |||| 00| 0 eng d | ||
| 009 | PPN230642357 | ||
| 020 | |a 9780552173438 (br.) : |c 9,99 GBP | ||
| 020 | |a 0552173436 | ||
| 020 | |a 9780552176231 | ||
| 020 | |a 0552176230 | ||
| 024 | |a 9780552173438 | ||
| 041 | 0 | |a eng | |
| 100 | 1 | |a Galloway, Scott, |d 1964- | |
| 245 | 1 | 0 | |a The four : |b the hidden DNA of Amazon, Apple, Facebook, and Google |c Scott Galloway. |
| 260 | |a London : |b Corgi Books, |c 2018. | ||
| 300 | |a 1 vol. (viii-323 p.) : |b ill. ; |c 20 cm. | ||
| 504 | |a Bibliogr. p. [283]-308). Index | ||
| 520 | |a For all that's been written about Amazon, Apple, Facebook and Google over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid ? Why does the stock market forgive them for sins that would destroy other firms ? And as they race to become the world's first trillion-dollar company, can anyone challenge them ? Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. | ||
| 650 | |a Google | ||
| 650 | |a Amazon.com | ||
| 650 | |a Apple computer | ||
| 650 | |a Facebook (site web) | ||
| 650 | |a Géants du Web | ||
| 650 | |a Comportement du consommateur | ||
| 650 | |a Planification stratégique | ||
| 997 | |0 684152 |1 Livre papier |a Ressource papier |c 0/Orléans/ |c 1/Orléans/BU Droit, Economie, Gestion/ |z Orléans, BU Droit, Economie, Gestion, 338.4 GAL | ||