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00964nam a22002537a 4500 |
| 001 |
516648 |
| 008 |
141103t20142014xxe ||| |||| 00| 0 fre d |
| 009 |
PPN181545632 |
| 020 |
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|a 9782100708529 (br.)
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| 024 |
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|a 9782100708529
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| 041 |
0 |
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|a fre
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| 082 |
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|a 658.834 2
|
| 100 |
1 |
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|a Batat, Wided,
|d 19..-
|
| 245 |
1 |
0 |
|a Marketing expérientiel :
|b comment concevoir et stimuler l'expérience client
|c Wided Batat, Isabelle Frochot.
|
| 260 |
|
|
|a Paris :
|b Dunod,
|c DL 2014.
|
| 300 |
|
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|a 1 volume (xiv-153 pages) ;
|c 21 cm.
|
| 490 |
1 |
|
|a Tendances marketing
|
| 504 |
|
|
|a Bibliographie p. [147]-148. Notes bibliographiques. Glossaire. Index
|
| 650 |
|
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|a Marketing expérientiel
|
| 650 |
|
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|a Marketing comportemental
|
| 650 |
|
|
|a Consommateurs
|
| 650 |
|
|
|a Guides pratiques
|
| 700 |
1 |
|
|a Frochot, Isabelle,
|d 19..-
|4 aut
|
| 997 |
|
|
|0 516648
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, 658.83 BAT
|
