Swayne, L. E., & Ginter, P. M. (1989). Cases in strategic marketing. Prentice-Hall International.
Style de citation Chicago (17e éd.)Swayne, Linda E., et Peter M. Ginter. Cases in Strategic Marketing. [S.l.]: Prentice-Hall International, 1989.
Style de citation MLA (8e éd.)Swayne, Linda E., et Peter M. Ginter. Cases in Strategic Marketing. Prentice-Hall International, 1989.
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