Guide to business planning

This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a b...

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Détails bibliographiques
Auteurs principaux: Friend, Graham, Zehle, Stefan (Auteur)
Format: Livre papier
Langue:Anglais
Publié: London : The economist in association with Profile Books C 2004.
Sujets:
Note: At head of title: The Economist
Autres localisations: Voir dans le Sudoc
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100 1 |a Friend, Graham. 
245 1 0 |a Guide to business planning   |c Graham Friend and Stefan Zehle. 
260 |a London :  |b The economist in association with Profile Books. 
260 |c C 2004. 
300 |a 1 vol. (281 p.) :  |b ill., jaquette ill. en coul. ;  |c 27 cm. 
500 |a At head of title: The Economist 
504 |a Réf. bibliogr. Index 
520 |a This guide covers every aspect of preparing a business plan, including how to analyze the market, how to model the business and financial statements, the analysis of risk and the assessment of both the upside and potential downside, and the all-important executive summary--often the only part of a business plan that is read. Finally, it shows how to use a business plan to help put your ideas into practice and how to monitor and measure the performance of the business.--From publisher description 
650 |a Entreprises  |x Planification 
650 |a Gestion de projets 
650 |a Guides pratiques 
700 1 |a Zehle, Stefan.  |4 aut 
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