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01036nam a22002537a 4500 |
| 001 |
426342 |
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121115t20122012xxg ||| |||| 00| 0 fre d |
| 009 |
PPN165498366 |
| 020 |
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|a 9782100583058 (br..)
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| 024 |
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|a 9782100583058
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| 041 |
0 |
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|a fre
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| 082 |
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|a 658.8
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| 082 |
|
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|a 332.1
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| 100 |
1 |
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|a Julien, Anne,
|d 1953-
|
| 245 |
1 |
0 |
|a Marketing de la banque et de l'assurance
|c Anne Julien, André Marot.
|
| 260 |
|
|
|a Paris :
|b Dunod,
|c DL 2012.
|
| 300 |
|
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|a 1 volume (viii-231 pages) :
|b illustrations ;
|c 24 cm.
|
| 504 |
|
|
|a Notes bibliographiques. Index
|
| 650 |
|
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|a Banques
|x Marketing
|z France
|
| 650 |
|
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|a Assurance
|x Marketing
|z France
|
| 650 |
|
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|a Relations avec la clientèle
|z France
|
| 700 |
1 |
|
|a Marot, André,
|d 1953-
|4 aut
|
| 776 |
0 |
|
|0 168237660
|t Marketing de la banque et de l'assurance
|f Anne Julien, André Marot
|d 2012
|c Paris
|n Cairn
|s Marketing / Communication
|z 978-2-10077-741-9
|
| 997 |
|
|
|0 426342
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS22952
|
