<?xml version="1.0" encoding="UTF-8"?>
<collection xmlns="http://www.loc.gov/MARC21/slim">
 <record>
  <leader>01147nam a22002897a 4500</leader>
  <controlfield tag="001">422250</controlfield>
  <controlfield tag="008">120705t20122012xxe  ||| |||| 00| 0 fre d</controlfield>
  <controlfield tag="009">PPN162147236</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
   <subfield code="a">9782744065170 (br.) :</subfield>
   <subfield code="c">25 EUR</subfield>
  </datafield>
  <datafield tag="024" ind1=" " ind2=" ">
   <subfield code="a">9782744065170</subfield>
  </datafield>
  <datafield tag="041" ind1="0" ind2=" ">
   <subfield code="a">fre</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
   <subfield code="a">658.872</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
   <subfield code="a">Auger, Arnaud,</subfield>
   <subfield code="d">19..-</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
   <subfield code="a">Facebook marketing :</subfield>
   <subfield code="b">manager sa marque à l'heure des réseaux sociaux </subfield>
   <subfield code="c">Arnaud Auger ; [préface de Georges Lewi].</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
   <subfield code="a">[Montreuil] :</subfield>
   <subfield code="b">Pearson,</subfield>
   <subfield code="c">DL 2012.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
   <subfield code="a">1 vol. (IX-212 p.) :</subfield>
   <subfield code="b">ill., couv. ill. en coul. ;</subfield>
   <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="490" ind1="1" ind2=" ">
   <subfield code="a">Village mondial</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
   <subfield code="a">Site complémentaire :. http://www.FacebookMarketing.fr</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
   <subfield code="a">Bibliogr. p. [205]-209. Liste de sites Internet p. 209. Notes bibliogr.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Facebook (site web)</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Marketing sur Internet</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Médias sociaux</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Publicité sur Internet</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Stratégie de marque</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
   <subfield code="a">Guides pratiques</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
   <subfield code="a">Lewi, Georges,</subfield>
   <subfield code="d">1950-</subfield>
   <subfield code="4">aui</subfield>
  </datafield>
  <datafield tag="997" ind1=" " ind2=" ">
   <subfield code="0">422250</subfield>
   <subfield code="1">Livre papier</subfield>
   <subfield code="a">Ressource papier</subfield>
   <subfield code="c">0/Orléans/</subfield>
   <subfield code="c">1/Orléans/BU Droit, Economie, Gestion/</subfield>
   <subfield code="z">Orléans, BU Droit, Economie, Gestion, PS23091</subfield>
  </datafield>
 </record>
</collection>
