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|a 0471871796
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| 041 |
0 |
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|a eng
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| 082 |
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|a 658.401 2
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| 100 |
1 |
|
|a Aaker, David A,
|d 1938-
|
| 245 |
1 |
0 |
|a Developing business strategies
|c David A. Aaker.
|
| 260 |
|
|
|a New York :
|b J. Wiley & Sons,
|c cop. 1984.
|
| 300 |
|
|
|a 1 vol. (XIII-391 p.) :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Notes bibliogr. Index
|
| 650 |
|
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|a Planification stratégique
|
| 650 |
|
|
|a Entreprises
|x Planification
|
| 650 |
|
|
|a Marketing
|x Gestion
|
| 997 |
|
|
|0 386072
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS5945
|
