Motivation in advertising : motives that make people buy
Shranjeno v:
| Glavni avtor: | Martineau, Pierre, 1905-1964 |
|---|---|
| Format: | Livre papier |
| Jezik: | Anglais |
| Izdano: |
New York :
McGraw-Hill
1957.
|
| Serija: | McGraw-Hill series in advertising and selling
|
| Teme: | |
| Sporočilo: |
Autre tirage : 1971 |
| Autres localisations: | Voir dans le Sudoc |
Podobne knjige/članki
-
The language of advertising
(Livre papier)
Vestergaard, Torben, 1943-, et autres
Blackwell, 1985 -
Advertising and a democratic press
(Livre numérique)
Baker, C. Edwin
Princeton University Press, 2014 -
Advertising : a cultural economy
(Livre numérique)
McFall, Elizabeth Rose, économiste
SAGE publications, 2004 -
Advertising : principles & practice
(Livre papier)
Wells, William, 1926-, et autres
Prentice Hall, 1998 -
Contemporary advertising
(Livre papier)
Arens, William F.
Irwin, 1996