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730529s1957 xxg ||| |||| 00| 0 eng d |
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PPN014633787 |
| 041 |
0 |
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|a eng
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| 082 |
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|a 659.10115
|
| 100 |
1 |
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|a Martineau, Pierre,
|d 1905-1964.
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| 245 |
1 |
0 |
|a Motivation in advertising :
|b motives that make people buy
|c Pierre Martineau,...
|
| 260 |
|
|
|a New York :
|b McGraw-Hill,
|c 1957.
|
| 300 |
|
|
|a 1 vol. (210 p.) :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
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|a McGraw-Hill series in advertising and selling
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| 500 |
|
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|a Autre tirage : 1971
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| 504 |
|
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|a Bibliogr. Index.
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| 650 |
|
|
|a Publicité
|x Aspect psychologique
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| 997 |
|
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|0 36829
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Lettres, Langues et Sciences humaines/
|z Orléans, BU Lettres, Langues et Sciences humaines, R4252
|