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| LEADER |
01012nam a22002537a 4500 |
| 001 |
218052 |
| 008 |
031009s2003 xxe ||| |||| 00| 0 fre d |
| 009 |
PPN074347969 |
| 020 |
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|a 2744070114 (br.) :
|c 39 EUR
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| 024 |
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|a 9782744070112
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| 041 |
0 |
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|a fre
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| 080 |
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|a 658.8
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| 100 |
1 |
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|a Michon, Christian.
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| 245 |
1 |
0 |
|a Le marketeur
|c coordination : Christian Michon ; [collaboration de] Jean-Claude Andréani, Olivier Badot, Marc Benoun... [et autres].
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| 260 |
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|a Paris :
|b Pearson Education France.
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| 260 |
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|c C 2003.
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| 300 |
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|a 1 volume (xxiii-456 pages) :
|b tableaux, graphiques, couverture illustrée en couleurs ;
|c 24 cm.
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| 504 |
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|a Notes bibliographiques. Listes de sites internet. Index
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| 650 |
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|a marketing personnalisé
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| 650 |
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|a Marketing
|x Gestion
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| 700 |
1 |
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|a Andréani, Jean-Claude.
|4 clb
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| 700 |
1 |
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|a Badot, Olivier,
|d 19..-
|4 clb
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| 700 |
1 |
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|a Benoun, Marc,
|d 19..-
|4 clb
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| 997 |
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|0 218052
|1 Livre papier
|a Ressource papier
|b INSA
|c 0/Bourges/
|c 1/Bourges/INSA CVL/
|z Bourges, INSA CVL, 658.8 MAR
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