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00902nam a22002297a 4500 |
| 001 |
180220 |
| 008 |
041021t19981998xxe ||| |||| 00| 0 eng d |
| 009 |
PPN08122608X |
| 020 |
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|a 0135978815 (rel.)
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| 024 |
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|a 9780135978818
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| 041 |
0 |
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|a eng
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| 082 |
|
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|a 659.1
|
| 100 |
1 |
|
|a Wells, William,
|d 1926-
|
| 245 |
1 |
0 |
|a Advertising :
|b principles & practice
|c William Wells, John Burnett, Sandra Moriarty.
|
| 250 |
|
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|a 4th edition.
|
| 260 |
|
|
|a Upper Saddle River, N.J. :
|b Prentice Hall,
|c cop. 1998.
|
| 300 |
|
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|a 1 vol. (XXI-731 p.) :
|b ill., couv.ill. en coul., graph., tableaux ;
|c 29 cm.
|
| 504 |
|
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|a Notes bibliogr. Index
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| 650 |
|
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|a Publicité
|
| 700 |
1 |
|
|a Burnett, John,
|d 1944-
|4 aut
|
| 700 |
1 |
|
|a Moriarty, Sandra Ernst,
|d 1943-
|4 aut
|
| 997 |
|
|
|0 180220
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Lettres, Langues et Sciences humaines/
|z Orléans, BU Lettres, Langues et Sciences humaines, R8340
|
