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061106s1996 xxe ||| |||| 00| 0 eng d |
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| 020 |
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|a 0256182574 (rel.)
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| 041 |
0 |
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|a eng
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| 082 |
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|a 659.1
|z fre
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| 100 |
1 |
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|a Arens, William F.
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| 245 |
1 |
0 |
|a Contemporary advertising
|c William F. Arens ; with the editorial collaboration of jack J. Whidden.
|
| 250 |
|
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|a 6e ed.
|
| 260 |
|
|
|a Chicago :
|b Irwin,
|c cop. 1996.
|
| 300 |
|
|
|a x1 vol. (pagination multiple XXXI-501-[111] p.) :
|b ill., couv. ill. en coul. ;
|c 29 cm.
|
| 490 |
1 |
|
|a The Irwin series in marketing
|
| 504 |
|
|
|a Notes bibliogr. Index
|
| 650 |
|
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|a Publicité
|
| 700 |
1 |
|
|a Whidden, Jack J.
|4 edt
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| 997 |
|
|
|0 145725
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Lettres, Langues et Sciences humaines/
|z Orléans, BU Lettres, Langues et Sciences humaines, R8320
|
