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01403nam a22003497a 4500 |
| 001 |
144345 |
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980224t19981998xxe ||| |||| 00| 0 fre d |
| 009 |
PPN00435284X |
| 020 |
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|a 2708117254 (br.) :
|c 217 FRF
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| 024 |
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|a 9782708117259
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| 041 |
1 |
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|a fre
|h eng
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| 080 |
|
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|a 65
|
| 082 |
|
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|a 650
|
| 100 |
1 |
|
|a Peppers, Don,
|d 1950-
|
| 245 |
1 |
0 |
|a Le one to one :
|b valorisez votre capital-client
|c Don Peppers, Martha Rogers ; traduit et adapté par Henri Kaufman,... et Laurence Faguer,...
|
| 260 |
|
|
|a [Paris] :
|b les Éditions d'Organisation,
|c DL 1998.
|
| 300 |
|
|
|a 1 vol. (311 p.) :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
|
|a Pratique du marketing direct
|
| 500 |
|
|
|a Trad. de : "Enterprise one to one : tools for competing in the interactive age"
|
| 504 |
|
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|a Glossaire
|
| 650 |
|
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|a Consommateurs
|x Attitude (psychologie)
|
| 650 |
|
|
|a Relations avec la clientèle
|
| 650 |
|
|
|a Marketing relationnel
|
| 650 |
|
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|a Segmentation du marché
|
| 650 |
|
|
|a Innovations
|
| 700 |
1 |
|
|a Rogers, Martha,
|d 1952-
|4 aut
|
| 700 |
1 |
|
|a Kaufman, Henri.
|4 trl
|
| 700 |
1 |
|
|a Faguer, Laurence.
|4 trl
|
| 765 |
0 |
|
|t Enterprise one to one
|o tools for competing in the interactive age
|
| 917 |
|
|
|5 452342102:008091110
|a aaxx
|
| 997 |
|
|
|0 144345
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS1007
|
| 999 |
|
|
|5 452342102:008091110
|c BU
|d ORLE02
|a D 98-57
|
