New Product Development : An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions
The challenge of managing a business enterprise today is to ensure that it can remain efficient and competitive in a dynamic marketplace characterized by high competition, unstable demands, heterogeneous market segments, and short product life cycles. Increasing the pace of new product introduction...
Enregistré dans:
| Auteur principal: | |
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| Autres auteurs: | |
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
Boston, MA :
Springer US
2005.
Cham : Springer Nature |
| Accès en ligne: | Accès sur la plateforme de l'éditeur Accès sur la plateforme Istex Accès Université d'Orléans Accès INSA CVL |
| Note: |
Archives Springer e-books (Licence nationale) Archives Springer e-books (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • New product development, an empirical study of the effects of innovation strategy, organization learning and market conditions, Sameer Kumar and Promma Phrommathed, New York, Springer, 2005, 1 vol. (199p.), 0-387-23271-0 |
Table des matières:
- Basic Conceptual Model Research Methodology Results and Analyses Findings Conclusions and Ramifications