Kumar, S., & Phrommathed, P. (2005). New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer US.
Citace podle Chicago (17th ed.)Kumar, Sameer, a Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Boston, MA: Springer US, 2005.
Citace podle MLA (8th ed.)Kumar, Sameer, a Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer US, 2005.
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