Kumar, S., & Phrommathed, P. (2005). New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer US.
Style de citation Chicago (17e éd.)Kumar, Sameer, et Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Boston, MA: Springer US, 2005.
Style de citation MLA (8e éd.)Kumar, Sameer, et Promma Phrommathed. New Product Development: An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions. Springer US, 2005.
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