The experimentation field book

"The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identifie...

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Detalhes bibliográficos
Autor principal: Liedtka, Jeanne
Formato: Livre numérique
Idioma:Anglais
Publicado em: New York : Columbia University Press 2024.
Paris : Cyberlibris
Assuntos:
Acesso em linha:Accès Université d'Orléans et IFPM
Accès INSA CVL
Nota: Couverture. https://static2.cyberlibris.com/books_upload/136pix/lied21417_pb.jpg
Cyberlibris (ScholarVox) corpus Sciences de l'ingénieur
Cyberlibris (ScholarVox) corpus Sciences de l'ingénieur
Autres localisations: Voir dans le Sudoc
Edition sous un autre format:• The experimentation field book, by Jeanne Liedtka, Elizabeth Chen, Natalie Foley, David Kester, 2024, New York, Columbia University Press, pages cm, 978-0-2312-1417-9
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520 |a "The Designing for Growth Field Book: A Step-by-Step Project Guide (1e 2014, 2e 2019), provided readers with guidance on using design as a powerful tool to boost the innovation by offering them a step-by-step guide to applying the D4G toolkit in project work. However, the authors have identified a crucial weakness in current offerings (theirs as well as those of others teaching and consulting in this space) in the areas of prototyping and experimentation. This book, focused exclusively on the testing process, addresses this gap in regard not only to design thinking but also to other popular approaches like Agile and Lean-Star-Up, and offers a manual on crafting and conducting good experiments. Readers will be provided with a step-by-step process-ideation, establishing proof points, choosing experimental designs, prototyping, and execution-templates, and a case study illustrating the process at work"-- 
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