The AI Marketing Playbook : Concepts, Methods, Applications
Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, andharness the full potential of AI to drive growth and innovation. Y...
Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Livre numérique |
| Langue: | Anglais |
| Publié: |
Boston, MA :
Mercury Learning and Information
2024.
Paris : Cyberlibris |
| Accès en ligne: | Accès Université d'Orléans et IFPM |
| Note: |
Couverture. https://static2.cyberlibris.com/books_upload/136pix/9781501520037.jpg Cyberlibris (ScholarVox) corpus Informatique |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • The AI Marketing Playbook, Concepts, Methods, Applications, 2nd Edition, Mark Lamplugh, Boston, MA, Mercury Learning and Information, 2024, 1 vol. (296 p.), 978-15-0152-003-7 |
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| 245 | 1 | 0 | |a The AI Marketing Playbook : |b Concepts, Methods, Applications |c Mark Lamplugh. |
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| 506 | |a L'accès en ligne est réservé aux établissements ou bibliothèques ayant souscrit l'abonnement. Cyberlibris | ||
| 520 | |a Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, andharness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. Features: Includes step-by-step guides for implementing AI tools in SEO, social media, and email. Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service. Features real-world cases from leading companies like Netflix, Amazon, and Spotify. Uses AI tools to transform customer data into actionable insights for more effective campaigns | ||
| 776 | 0 | |t The AI Marketing Playbook |o Concepts, Methods, Applications |o 2nd Edition |f Mark Lamplugh |c Boston, MA |n Mercury Learning and Information |d 2024 |p 1 vol. (296 p.) |z 978-15-0152-003-7 | |
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