Market segmentation : concepts and applications

Kaydedildi:
Detaylı Bibliyografya
Yazar: Engel, James F., 1934-
Diğer Yazarlar: Fiorillo, Henry F. (Editör), Cayley, Murray A. (Editör)
Materyal Türü: Livre papier
Dil:Anglais
Baskı/Yayın Bilgisi: New York [etc.] : Holt, Rinehart and Winston cop. 1972.
Seri Bilgileri:Holt, Rinehart and Winston marketing series
Konular:
Autres localisations: Voir dans le Sudoc
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100 1 |a Engel, James F.,  |d 1934- 
245 1 0 |a Market segmentation :  |b concepts and applications   |c edited by James F. Engel,... Henry F. Fiorillo, ...Murray A. Cayley,... 
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300 |a 1 vol. (XIII-486 p.) :  |b ill. ;  |c 23 cm. 
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504 |a Bibliogr. p. 469-483. 
650 |a Segmentation du marché 
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700 1 |a Cayley, Murray A.  |4 edt 
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