Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing
This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectual property and unfair competition law, with a specific focus on the use of personal data. The fi...
Enregistré dans:
| Andre forfattere: | , , |
|---|---|
| Format: | Livre numérique |
| Sprog: | Anglais |
| Udgivet: |
Cham :
Springer International Publishing
[20..].
Cham : Springer Nature |
| Serier: | LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition
|
| Online adgang: | Accès sur la plateforme Springer Accès sur la plateforme ISTEX Accès Université d'Orléans |
| Kommentar: |
Springer e-books droit et criminologie (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Antitrust in data driven markets & legal framework for influencers, native advertising and control over the use of AI in marketing, Bruce Kilpatrick, Pierre Kobel, Pranvera Këllezi, editors, 2023, Cham (Switzerland), Springer, 1 volume (XVII, 457 pages), LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition, 978-3-031-07421-9 • Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, Texte imprimé, 9783031074233 • Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing, Texte imprimé, 9783031074240 |
