Algorithmic Marketing and EU Law on Unfair Commercial Practices
Artificial Intelligence (AI) systems are increasingly being deployed by marketing entities in connection with consumers interactions. Thanks to machine learning (ML) and cognitive computing technologies, businesses can now analyse vast amounts of data on consumers, generate new knowledge, use it to...
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Livre numérique |
| Lingua: | Anglais |
| Pubblicazione: |
Cham :
Springer International Publishing
2022.
Cham : Springer Nature |
| Serie: | Law, Governance and Technology Series
50 |
| Accesso online: | Accès sur la plateforme Springer Accès sur la plateforme ISTEX Accès Université d'Orléans |
| Nota: |
Springer e-books droit et criminologie (Licence nationale) |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Algorithmic Marketing and EU Law on Unfair Commercial Practices, Texte imprimé, 9783031136023 • Algorithmic Marketing and EU Law on Unfair Commercial Practices, Texte imprimé, 9783031136047 • Algorithmic Marketing and EU Law on Unfair Commercial Practices, Texte imprimé, 9783031136054 |