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01163nam a22002897a 4500 |
| 001 |
119748 |
| 008 |
921222t19921992xxg ||| |||| 00| 0 fre d |
| 009 |
PPN002736543 |
| 020 |
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|a 2878800575 (br.) :
|c 180 FRF
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| 024 |
|
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|a 9782878800579
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| 041 |
0 |
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|a fre
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| 080 |
|
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|a 65
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| 082 |
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|a 650
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| 100 |
1 |
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|a Semprini, Andrea.
|
| 245 |
1 |
0 |
|a Le marketing de la marque :
|b approche sémiotique
|c Andrea Semprini.
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| 260 |
|
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|a Paris :
|b Ed. Liaisons,
|c DL 1992, cop. 1992
|e (91-Fleury) :
|f (Impr. IBP).
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| 300 |
|
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|a 1 volume (x-195 pages) :
|b illustrations, couverture illustrée en couleurs ;
|c 23 cm.
|
| 490 |
1 |
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|a Marketing, nouveaux enjeux, nouveaux outils
|x 1159-8468
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| 504 |
|
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|a Bibliographie p. 193-195
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| 650 |
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|a Propriété industrielle
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| 650 |
|
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|a Langage publicitaire
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| 650 |
|
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|a Marketing
|z France
|
| 650 |
|
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|a Marques de commerce
|
| 915 |
|
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|5 452342102:00438556X
|a 010 106266 3
|
| 917 |
|
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|5 452342102:00438556X
|a aaxx
|
| 997 |
|
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|0 119748
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS1280
|
| 999 |
|
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|5 452342102:00438556X
|c BU
|d ORLE02
|a 658.5/.8:347.772 SEM
|g L8653
|A 010 106266 3
|
