|
|
|
|
| LEADER |
00783nam a22001817a 4500 |
| 001 |
118819 |
| 008 |
951102s1996 xxe ||| |||| 00| 0 eng d |
| 009 |
PPN024645885 |
| 020 |
|
|
|a 0131659030 (br.)
|
| 041 |
0 |
|
|a eng
|
| 245 |
1 |
0 |
|a Principles of marketing :
|b european ed.
|c Philip Kotler ... [et al.].
|
| 250 |
|
|
|a European ed.
|
| 260 |
|
|
|a London ;
|a New York :
|b Prentice Hall,
|c 1996.
|
| 300 |
|
|
|a XIX-956 p. :
|b ill. en noir et en coul. ;
|c 25 cm.
|
| 500 |
|
|
|a L'éd. destinée aux U.S.A. est publiée sous le titre: "Principles of marketing / Philip Kotler, Gary Armstrong. 7th ed., c1996"
|
| 504 |
|
|
|a Notes bibliogr. Index
|
| 650 |
|
|
|a Marketing
|
| 997 |
|
|
|0 118819
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS22995
|
