Style de citation APA (7e éd.)

(1996). Principles of marketing: European ed (European ed.). Prentice Hall.

Style de citation Chicago (17e éd.)

Principles of Marketing: European Ed. European ed. London ; New York: Prentice Hall, 1996.

Style de citation MLA (8e éd.)

Principles of Marketing: European Ed. European ed. Prentice Hall, 1996.