Predictive marketing : easy ways every marketer can use customer analytics and big data
"Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marke...
Shranjeno v:
| Auteurs principaux: | , |
|---|---|
| Format: | Livre numérique |
| Jezik: | Anglais |
| Izdano: |
Hoboken :
Wiley
2015.
Paris : Cyberlibris |
| Teme: | |
| Online dostop: | Accès Université d'Orléans et IFPM |
| Sporočilo: |
Index Cyberlibris (ScholarVox) corpus sciences économiques et gestion |
| Autres localisations: | Voir dans le Sudoc |
| Edition sous un autre format: | • Artun, Omer, 1969- Predictive marketing, Hoboken : Wiley, 2015 |
Kazalo:
- Part 1: A Complete Predictive Marketing Primer. Big Data and Predictive Analytics Are Now Easily Accessible to All Marketers An Easy Primer to Predictive Analytics for Marketers Get to Know Your Customers First: Build Complete Customer Profiles Managing Your Customers as a Portfolio to Improve Your Valuation Part 2: Nine Easy Plays to Get Started with Predictive Marketing. Play One: Optimize Your Marketing Spending Using Customer Data Play Two: Predict Customer Personas and Make Marketing Relevant Again Play Three: Predict the Customer Journey for Life Cycle Marketing Play Four: Predict Customer Value and Value-Based Marketing Play Five: Predict Likelihood to Buy or Engage to Rank Customers Play Six: Predict Individual Recommendations for Each Customer Play Seven: Launch Predictive Programs to Convert More Customers Play Eight: Launch Predictive Programs to Grow Customer Value Play Nine: Launch Predictive Programs to Retain More Customers Part 3: How to Become a True Predictive Marketing Ninja. An Easy-to-Use Checklist of Predictive Marketing Capabilities An Overview of Predictive (and Related) Marketing Technology Career Advice for Aspiring Predictive Marketers Privacy and the Difference Between Delightful and Invasive The Future of Predictive Marketing Appendix: Overview of Customer Data Types