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01089nam a22002897a 4500 |
| 001 |
107257 |
| 008 |
880701s1988 xxg ||| |||| 00| 0 fre d |
| 009 |
PPN002460823 |
| 020 |
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|a 2704211795 (Br.) :
|c 165 F.
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| 024 |
|
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|a 9782704211791
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| 041 |
0 |
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|a fre
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| 080 |
|
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|a 65
|
| 082 |
|
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|a 650
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| 100 |
1 |
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|a Rapp, Stan.
|
| 245 |
1 |
0 |
|a MaxiMarketing :
|b la nouvelle voie de la publicité, de la promotion et de la stratégie marketing
|c Stan Rapp, Thomas L. Collins ; trad. française, Philippe de Lavergne.
|
| 260 |
|
|
|a Auckland ;
|a Bogota ;
|a Paris :
|b McGraw-Hill,
|c 1988
|e (05-Gap) :
|f (Impr. Louis-Jean).
|
| 300 |
|
|
|a 1 volume (377 pages) :
|b ill., couv. ill ;
|c 21 cm.
|
| 490 |
0 |
|
|a Manager
|x 0986-1173
|
| 504 |
|
|
|a Index
|
| 650 |
|
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|a Marketing direct
|
| 650 |
|
|
|a Publicité
|
| 650 |
|
|
|a Ventes
|x Promotion
|
| 650 |
|
|
|a Marketing
|
| 700 |
1 |
|
|a Collins, Thomas L.
|4 aut
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| 700 |
1 |
|
|a Lavergne, Philippe de,
|d 19..-
|4 trl
|
| 765 |
0 |
|
|t MaxiMarketing
|
| 997 |
|
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|0 107257
|1 Livre papier
|a Ressource papier
|c 0/Orléans/
|c 1/Orléans/BU Droit, Economie, Gestion/
|z Orléans, BU Droit, Economie, Gestion, PS1166
|
